Brian and Aaron Tanner are two alpha brothers on a quest to build a real estate management empire. On the cusp of a more mature vision for their careers, they wanted a branding strategy that was fresh, upscale and for the upwardly mobile. Exceptionalism and brilliance were the two vital traits that had to be conveyed.
I used classic black and white imagery accented with bright cerulean blue to create a dashing presence that hints of Don Draper masculinity. The impeccably tailored look of the two Mr. Tanners adds a touch of GQ style glamour and reveals just the right degree of ambition. Sophisticated, polished and refined, the branding of is poised to take on serious business from potential clients who may be making the biggest sale or purchase of their lives.