Megan, the founder of POUT, was an RN with a background in fashion. Her vision was to head a stylish clinic that stood apart from the many cliché looking medi-spas offering similar services. The challenge was to create a fashion-inspired brand that would appeal to the younger demographic of the cosmetic injectables market.
Using an understated grey and nude colour palette, along with a thoughtfully curated collection of imagery, POUT is both fun and stylish. The branding delivers a look that aligns more closely with young women who embrace beautification with full gusto, rather than the unimaginative clinical spaces directed by medical doctors.