SCOPE
Creative Direction
Styling
Photography
Print Ad Campaign
Map Illustration

TRAVEL & TOURISM

Under the direction of Oak Bay Tourism's marketing Manager, Kira Harris, I was hired to create a fresh, new look for the organization's Spring/Summer and Arts/Culture ad campaigns. The design solutions were inspired by their existing logo and my interpretation of this tourist destination, close to downtown Victoria. Asymmetrical designs, with multiple curves that mimic the logo’s waves form the basis for a new way of presenting the area’s many attractions. Also, the unique graphical layout stood out from the more convention designs of other competing ads.

I further added to the organization’s photo database with a collection of pictures that captured the spirit of the community, which spanned the gamut of folksy fish ‘n chip shops to posh golf courses. Some photos were planned in advanced, with props and clothing specifically chosen, and other were taken in the moment; candid shots of the gracious and hospitable people of Oak Bay.

Scope
  • Creative Direction
  • Styling
  • Photography
  • PRINT AD CAMPAIGN
  • MAP ILLUSTRATION
( for more portfolio samples Beyond what you see here, contact me)