I had originally created another logo/branding package for my client Megan, founder of The Pout Clinic, but for a new offshoot medical aesthetics clinic idea, she imagined a different logo and strategy with an edgier, cooler-than-thou vibe. Tough, strong and futuristically modern, these logos capture a similar youthful boldness found in the eccentrically hip DECIEM brands.
Though this isn't a complete project, I thought I'd feature it here because it shows how the simplest tweaks to a font, paired with punchy neon, can result in a dramatic personality change. Good design is about nuance.
